Bowtie is Hong Kong’s first virtual life insurance company, offering a fully digital and user-friendly insurance experience.

As part of building Bowtie’s virtual insurance library, I helped create a series of short educational videos designed to simplify complex insurance topics through approachable storytelling, visual metaphors, and a light, engaging tone. To unify the series, I developed “Bowtie City” a recurring opening world that acts as a visual anchor across episodes, creating a recognizable system for answering everyday insurance questions in a way that feels clear, human, and easy to understand.